Samsung has returned to its tried and true formula of pointing out all of Apple’s flaws that helped it first establish itself as a smartphone powerhouse. It started with “The Next Big Thing” campaign and it’s continuing with its new “Ingenius” ads that poke fun at Apple for its perceived shortcomings.
It just released three new ads focusing on the dongle, fast charger, and camera. The ads satirically use an Apple Genius that is explaining to customers the limitations of the iPhone.
The first ad highlights the need for a dongle if iPhone customers still want to continue using headphones with the 3.5mm jack. The second ad sees a customer question the Apple Genius why Apple doesn’t include the fast charger when Samsung does with the new Galaxy S9. And the last ad goes for the iPhone X camera using DxOMark’s ratings of cameras as the Galaxy S9 Plus earned a high rating (99) than the iPhone X (97).