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Wondering where Apple\u2019s \u201c12 Days of Christmas\u201d app is this year? So are millions of other iOS users \u2014 but after six years, the Cupertino company is reportedly dropping the promotion for reasons currently unknown.
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Apple has been running the \u201c12 Days of Christmas\u201d promotion in the U.K. since 2008, and U.S. users experienced it for the first time last year under the name \u201c12 Days of Gifts.\u201d The company traditionally provides a special app that would provide access to a free iOS app or game, music track or video, book, or movie every day for 12 days, beginning December 26.<\/p>\n
Those familiar with the giveaway have been awaiting this year\u2019s \u201c12 Days of Christmas\u201d app for weeks, but today Macworld confirmed our fears that the promotion has been canceled. The report does not give a reason, but it does suggest that an increase in free apps and games that use ads and in-app purchases to make money could be partly to blame.<\/p>\n
Macworld also points to the whole debacle surrounding Apple\u2019s U2 album giveaway back in September. \u201cApple recently encountered a lot of criticism for giving away U2\u2019s latest album,\u201d the report notes. \u201cNo doubt someone at Apple though that this would indicate that giving away music wasn\u2019t appreciated.\u201d<\/p>\n
Whatever the case may be, users will have to look elsewhere for free content to fill up their new iOS devices this holiday season. That shouldn\u2019t be too difficult, however; the App Store\u2019s free chart is filled with great apps and games that\u2019ll keep you entertained, and we\u2019ll surely see yet more New Year discounts over the coming weeks.<\/p>\n