{"id":1386,"date":"2015-01-15T09:21:57","date_gmt":"2015-01-15T17:21:57","guid":{"rendered":"http:\/\/kmtechblog.com\/?p=1386"},"modified":"2015-01-15T09:21:57","modified_gmt":"2015-01-15T17:21:57","slug":"t-mobiles-new-simply-prepaid-plans-cap-your-lte-data","status":"publish","type":"post","link":"https:\/\/kmtech.blog\/?p=1386","title":{"rendered":"T-Mobile\u2019s New Simply Prepaid Plans Cap Your LTE Data"},"content":{"rendered":"

T-Mobile introduced new prepaid plans on Thursday that start as low as $40 per month and provide \u201cunlimited data,\u201d though it\u2019s not really as unlimited as T-Mobile might have you believe.<\/p>\n

There are three new plans including a $40 option with unlimited talk and text in addition to \u201cunlimited data\u201d after you\u2019ve consumed 1GB of 4G LTE data. A $50 plan bumps that available LTE data up to 3GB while a $60 plan provides 5GB of LTE data each month. There\u2019s a bit of a catch with all of those \u201cunlimited\u201d data statements, however.<\/p>\n

<\/p>\n

First, and here\u2019s a big kicker: the 4G LTE data isn\u2019t actually giving you access to T-Mobile\u2019s fastest data speeds, and instead you\u2019re capped at 8Mbps, which seems kind of ridiculous. Second, after you\u2019ve consumed that data then, yes, you\u2019ll technically get unlimited ability to browse the web, but at 128k speeds \u2013 which is barely usable.<\/p>\n

We\u2019re not quite sure we dig what T-Mobile is doing here, especially with its decision to limit 4G LTE bandwidth. Some other carriers might be more expensive, but at least you\u2019re getting full access to the network.<\/p>\n

Press Release:<\/p>\n

T-Mobile Introduces Simply Prepaid,
\nExpands Choices for Prepaid Customers<\/strong><\/div>\n
Together with Simple Choice, the new Simply Prepaid plan rounds out the Un-carrier\u2019s simple, straightforward plans<\/em>Bellevue, Washington \u2014\u00a0January 15, 2015\u00a0\u2014 T-Mobile [NYSE:\u00a0TMUS<\/a>] today took a bold step to bolster\u00a0its No.1 position in prepaid wireless<\/a>\u00a0introducing Simply Prepaid\u2122.\u00a0 The Un-carrier\u2019s\u2122 new monthly prepaid plan delivers unlimited data, talk and text with 4G LTE data buckets starting as low as $40 a month \u2212 all on T-Mobile\u2019s\u00a0Data Strong<\/a>\u2122 nationwide 4G LTE network.Simply Prepaid is the perfect complement to T-Mobile\u2019s wildly popular Simple Choice plan \u2013 and is designed with the same focus on simplicity, fairness and value.\u00a0While Simply Prepaid has fewer bells and whistles, it comes with lower prices and everything else prepaid customers want, including the nationwide 4G LTE network designed Data Strong.<\/p>\n

\u201cThere\u2019s a reason the Un-carrier continues to be #1 in prepaid, and it starts with our willingness to break the rules and give customers better choices,\u201d said John Legere, president and CEO for T-Mobile. \u201cWe will never stop eliminating customer pain points. \u00a0The 1.2 million net new prepaid customers who joined T-Mobile last year already see that value, and we have no plans to stop there.\u201d<\/p>\n

In 2014 alone, T-Mobile won more than 1.2 million net customers to its prepaid business widening its lead in the category over the other major national providers, who continued to ignore and lose prepaid customers right and left.<\/p>\n

Simply Prepaid is as straightforward as it is affordable:<\/p>\n<\/div>\n