Sony Music CEO\u00a0Doug Morris has confirmed that Apple will unveil its new music streaming product\u00a0at WWDC on Monday. Sony Music will almost certainly be one of the largest labels on board with the new service,\u00a0which is expected to cost around $10\u00a0a month.<\/p>\n
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\u201cIt\u2019s happening tomorrow,\u201d Morris openly announced during an interview on stage at Midem in Cannes. The interview mostly focused on Morris\u2019 career, according to\u00a0VentureBeat<\/em>, which includes a 37-year partnership with music producer, Beats co-founder, and Apple employee Jimmy Iovine.<\/p>\n \u201cUnderscoring Iovine\u2019s role in the music industry, Morris said he still talks to him twice every day by phone,\u201d\u00a0VentureBeat\u00a0<\/em>adds. \u201cMorris said the move by Apple to bring in Iovine was a brilliant one.\u201d<\/p>\n Apple\u2019s new music service \u2014 which is likely\u00a0to be named Apple Music \u2014 has been the subject of speculation since the Cupertino company acquired Beats for $3 billion last year. Plenty of reports have promised that the service will finally be unveiled during Apple\u2019s WWDC keynote tomorrow.<\/p>\n The service is expected to cost around $10 a month \u2014 which is in line with the price of rival services like Spotify and Rdio \u2014 though Apple will reportedly offer a three-month free trial for all users. Other reports have promised Android support, A-list guest DJs, and\u00a0exclusive albums.<\/p>\n Bloomberg\u00a0<\/em>recently revealed that Apple was still to finalize its streaming deals\u00a0with the labels ahead of WWDC, but according to Morris, that certainly won\u2019t hold up its big unveiling.<\/p>\n