{"id":2284,"date":"2015-07-13T08:02:40","date_gmt":"2015-07-13T15:02:40","guid":{"rendered":"http:\/\/kmtechblog.com\/?p=2284"},"modified":"2015-07-13T08:02:40","modified_gmt":"2015-07-13T15:02:40","slug":"apple-said-to-be-making-in-house-music-videos-for-apple-music-artists","status":"publish","type":"post","link":"https:\/\/kmtech.blog\/?p=2284","title":{"rendered":"Apple said to be making in-house music videos for Apple Music artists"},"content":{"rendered":"<p>Apple\u00a0has begun creating exclusive content for its Apple Music service by producing in-house videos for several Apple Music artists, according to a new report. Drake, Pharrell Williams, Eminem, and M.I.A. are said to be among those who have created in-house music videos.<\/p>\n<p><!--more--><\/p>\n<p>In addition to Beats 1 radio, the Connect social network, and music streaming, \u201cApple have also started creating their own original content,\u201d reports <em>Pitchfork.<\/em>\u00a0\u201cThe company made Drake\u2019s amazing \u201cEnergy\u201d video in-house, as well as\u00a0Pharrell\u2019s \u201cFreedom\u201d\u00a0and\u00a0Eminem\u2019s \u201cPhenomenal\u201d.\u201d<\/p>\n<p>Apple has also made the video for M.I.A.\u2019s upcoming track\u00a0\u201cMatahdatah Scroll 01 Broader Than a Border,\u201d which will be available on Apple Music on Monday, July 13, the report claims. A preview is featured in the tweet from Apple Music below.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u201cMatahdatah Scroll 01 Broader Than A Border\u201d from <a href=\"https:\/\/twitter.com\/MIAuniverse?ref_src=twsrc%5Etfw\">@MIAuniverse<\/a><br \/>Monday. <br \/>Only on <a href=\"https:\/\/twitter.com\/hashtag\/AppleMusic?src=hash&amp;ref_src=twsrc%5Etfw\">#AppleMusic<\/a>.<a href=\"http:\/\/t.co\/KVWjNrHcJF\">http:\/\/t.co\/KVWjNrHcJF<\/a><a href=\"https:\/\/t.co\/r3OSzEnNh7\">https:\/\/t.co\/r3OSzEnNh7<\/a><\/p>\n<p>&mdash; Apple Music (@AppleMusic) <a href=\"https:\/\/twitter.com\/AppleMusic\/status\/619608485525721088?ref_src=twsrc%5Etfw\">July 10, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Apple\u2019s exclusive content won\u2019t stop there, either; the Cupertino company is also said to be working on projects with Purity Ring, Diddy, and James Bay.<\/p>\n<p>Exclusive content gives Apple Music an even bigger advantage over rivals like Spotify, Deezer, and Rdio \u2014 and indeed Jay Z\u2019s Tidal, which is also using exclusive tracks and partnerships with big artists to attract new subscribers.<\/p>\n<div class=\"infinite-scroll-metadata\"><\/div>\n<div class=\"sourcevia-wrapper\">\n<div class=\"sourcevia fCaps fLS0\"><span class=\"label fLS1\">SOURCE<\/span> <a href=\"http:\/\/pitchfork.com\/news\/60250-mia-audiovisual-project-matahdatah-scroll-01-broader-than-a-border-coming-to-apple-music\/\" target=\"_blank\" rel=\"noopener\">PITCHFORK<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u00a0has begun creating exclusive content for its Apple Music service by producing in-house videos for several Apple Music artists, according to a new report. Drake, Pharrell Williams, Eminem, and M.I.A. are said to be among those who have created in-house music videos.<\/p>\n","protected":false},"author":2,"featured_media":2285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22],"tags":[35],"class_list":["post-2284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-apple","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/2284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2284"}],"version-history":[{"count":0,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/2284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/media\/2285"}],"wp:attachment":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}