In its first month on the market Apple Music has racked up 11 million customers for its free trial, the company told USA Today<\/i>. Just 2 million of those subscriptions are for family plans, according to Apple\u2019s chief of Internet software and services Eddie Cue.<\/p>\n
<\/p>\n
Of course, Apple won\u2019t make any money off those subscriptions until its three-month trials ends and people start paying for the service. At that point it\u2019s unclear how many listeners will stick around, especially with free options from competitors like Spotify. Even so, the Cupertino company seems optimistic.<\/p>\n
\u201cWe\u2019re thrilled with the numbers so far,\u201d Cue told\u00a0USA Today<\/em>.<\/p>\n These numbers put Apple Music at a little over half of Spotify\u2019s 20 million paying customers. The Swedish streaming giant boasts a total of 75 million active listeners, though the majority\u00a0opt for a\u00a0free ad-supported option that Apple doesn\u2019t offer.<\/p>\n Apple also revealed record App Store sales in July, largely thanks to \u201cmomentum in China\u201d according to Cue. He notes that the company has now paid third-party developers a total of $33 billion, up from the $25 billion reached last year.<\/p>\n