Apple\u2019s website has always been separate from its online store. One has been used to promote its products and services, and new things on the horizon like iOS 9 and OS X El Capitan, while the other has been used to sell you those things. But now they\u2019ve both been rolled into one.<\/p>\n
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Visit Apple.com<\/a> today and you\u2019ll notice the company\u2019s online store has been merged with its once-standalone website. The \u201cStore\u201d tab that previously appeared in the navigation bar has disappeared, and it\u2019s been replaced by a shopping bag, where you\u2019ll find everything you\u2019ve added to your cart, along with links to favorites, orders, and your account.<\/p>\n You can buy products by clicking the \u201cbuy\u201d buttons that appear on their dedicated pages, while \u201cAccessories\u201d pages\u00a0can be found within related product pages, too.\u00a0So iPhone cases appear in the iPhone section, iPad keyboards appear in the iPad section, and so on.<\/p>\n Having both sites rolled into the one streamlines the shopping experience somewhat by allowing users to purchase goods from the same page they would visit to find out about those products. It also prevents users from having to be redirected to a separate site to buy something.<\/p>\n \u201cWe redesigned Apple.com<\/a> knowing that our customers want to explore, research and shop in one place,\u201d an Apple representative told\u00a0TechCrunch.<\/em><\/p>\n \u201cThe new Apple.com<\/a> takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We\u2019ve also improved several of the site\u2019s features to make shopping easier than ever for our customers.\u201d<\/p>\n