{"id":2972,"date":"2016-02-03T09:13:26","date_gmt":"2016-02-03T17:13:26","guid":{"rendered":"http:\/\/kmtechblog.com\/?p=2972"},"modified":"2016-02-03T09:13:26","modified_gmt":"2016-02-03T17:13:26","slug":"is-it-opposite-day-amazon-said-to-open-hundreds-of-bookstores","status":"publish","type":"post","link":"https:\/\/kmtech.blog\/?p=2972","title":{"rendered":"Is it opposite day? Amazon said to open \u201chundreds\u201d of bookstores"},"content":{"rendered":"<p>Amazon already has a retail store, it\u2019s called Amazon Books and it exists in Seattle, Washington. The surprise, though, is that the company may actually be planning to open as many as \u201c300 to 400\u201d of the bookstores, according to General Growth Properties CEO Sandeep Mathrani. The mall executive was speaking during an earnings call and may have spilled the beans on Amazon\u2019s intentions to increase the size of its retail business.<\/p>\n<p><!--more--><\/p>\n<p>A retail storefront would give customers the chance to play with products, like new Kindles, for example, before buying them. Earlier reports have suggested Amazon may also want to use some of these retail stores to allow customers to pick up or exchange products bought online, though there\u2019s no mention in the most recent report of Amazon trying to use this strategy.<\/p>\n<p>It\u2019s a bizarre move, considering Amazon killed off retail rivals such as Borders. Why enter that space? Something tells me CEO Jeff Bezos knows what he\u2019s doing.<\/p>\n<div class=\"sourcevia-wrapper\">\n<div class=\"sourcevia fCaps fLS0\"><span class=\"label fLS1\">SOURCE<\/span> <a href=\"http:\/\/www.buzzfeed.com\/josephbernstein\/amazon-plans-to-open-hundreds-of-physical-bookstores-says-ma?bffbnews&amp;utm_term=.jeDweMa3o#.owPqkeK6w\" target=\"_blank\" rel=\"noopener\">BUZZFEED<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon already has a retail store, it\u2019s called Amazon Books and it exists in Seattle, Washington. The surprise, though, is that the company may actually be planning to open as many as \u201c300 to 400\u201d of the bookstores, according to General Growth Properties CEO Sandeep Mathrani. The mall executive was speaking during an earnings call [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/2972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2972"}],"version-history":[{"count":0,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/2972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}