Starting Wednesday, AT&T will be including a free subscription to HBO to any customer with its Unlimited Plus wireless plan.<\/p>\n
This is the latest move on AT&T\u2019s part to lure in customers as the carrier wars have been heating up. Nearly every other carrier offers a comparable unlimited plan. Now it\u2019s about throwing in more incentives beyond unlimited data, and a free subscription to HBO, which alone runs $15, is a pretty sweet perk.<\/p>\n
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HBO will be available to any new or existing customer with AT&T\u2019s Unlimited Plus data plan. The incentive will also be available to anybody subscribed to an AT&T video service (not named HBO) and customers who already subscribe to HBO through one of AT&T\u2019s video services (DirecTV, DirecTV Now, U-verse TV) will be credited within their next three bills before actively receiving HBO for free.<\/p>\n
AT&T is also offering a free $25 monthly video credit to Unlimited Plus customers on any AT&T service and the ability to connect a tablet or other device.<\/p>\n
In the grand scheme of things, this isn\u2019t costing AT&T anything. It\u2019s just locking customers into its services more. AT&T\u2019s $85.4 billion purchase of Time Warner (which hasn\u2019t been\u00a0approved yet) includes HBO, so AT&T nearly\u00a0owns the cable channel. This means AT&T is essentially offering one of its services for free to its customers.<\/p>\n
That just puts more pressure on Verizon, T-Mobile and Sprint to step up their unlimited plans with more incentives, and the customers keep on getting better deals.<\/p>\n