<\/p>\n
Maybe it\u2019s a small victory, but I\u2019m still cheering nonetheless: TicketMaster has ditched CAPTCHA for an easier verification solution from New York startup Solve Media.<\/p>\n
Now, if only others would get a clue.<\/p>\n
Developed at Carnegie Mellon University in 2000, CAPTCHA (\u201ccompletely automated public Turing test to tell computers and humans apart\u201d)\u00a0has gone on to prominence as one of the most universally despised facets of modern life. While companies need to make sure users logging in or registering for accounts are genuine human-beings and not robots, these crazy symbols or stylized letters are just too clever for their own good. I bet they foil as many, if not more, actual people than the dreaded bots.<\/p>\n
\u201cIt is generally speaking the one of the most hated pieces of user interaction on the web,\u201d says user experience expert Aaron Young. \u201cThe major problem with them is that it\u2019s not unusual for several attempts to be needed\u2026so when people see them again on different websites they have negative expectations.\u201d<\/p>\n
Solve Media\u2019s answer to the problem lies in banishing ridiculous phrases like \u201ctormentis harlory\u201d (isn\u2019t that one of Dumbledore\u2019s spells?) and using either more common language, such as \u201cfreezing temperatures,\u201d or multiple choice questions, among other factors.<\/p>\n
Honestly, anything\u2019s better than guessing at a jumbled cacophony of pseudo-letters forming esoteric or altogether made-up words over and over until the system freezes you out. If it came down to it, I\u2019d rather hook up a USB blood sampling kit to prove my humanity, just to be done with it. Luckily that may not be required, as TicketMaster\u2019s test of Solve\u2019s system is going pretty well.<\/p>\n
Overall, TicketMaster users take an average of 14 seconds to pass CAPTCHA verification, but Solve\u2019s system only takes them seven seconds to complete. The company reports higher levels of customer satisfaction, and as far as security goes, the results look positive.<\/p>\n
Have you ever come across any crazy CAPTCHAs? Do you stick with it until you get it (or the system locks you out), or move on to a competitor with simpler verification?<\/p>\n","protected":false},"excerpt":{"rendered":"
Maybe it\u2019s a small victory, but I\u2019m still cheering nonetheless: TicketMaster has ditched CAPTCHA for an easier verification solution from New York startup Solve Media. Now, if only others would get a clue. Developed at Carnegie Mellon University in 2000, CAPTCHA (\u201ccompletely automated public Turing test to tell computers and humans apart\u201d)\u00a0has gone on […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-5021","post","type-post","status-publish","format-standard","hentry","category-uncategorized","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/5021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5021"}],"version-history":[{"count":0,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/5021\/revisions"}],"wp:attachment":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}