Apple has rolled out another fancy ad for the new iPad Air 2, this time focusing on its impressive versatility. The one-minute clip, titled \u201cChange,\u201d shows the device being used by music artists, chefs, engineers, product designers, and even skateboarders.<\/p>\n
<\/p>\n
Like all Apple ads, the new iPad Air 2 spot is fun and upbeat, with a catchy soundtrack and plenty of shots of users having fun with their tablet. It also sports a cool letterbox effect that slowly gets thinner and thinner throughout the clip until it resembles the iPad itself.<\/p>\n
A new page that goes alongside the ad has been added to the iPad Air 2 section of Apple\u2019s website, and it explains how the device is being used to help professionals in all kinds of industry\u2019s. \u201cFrom the studio to the classroom, the \ufb01eld to the garage, it\u2019s helping people discover new and better ways to do the things they love,\u201d Apple says. \u201cImagine what you\u2019ll do with it.\u201d<\/p>\n
The page lists all of the iPad apps that appear in the clip, including Tayasui Sketches, iStopMotion, Codea, Adobe Lightroom, and many more \u2014 all of which get a brief description and an App Store link. A couple of games \u2013\u00a0Sky Gamblers: Storm Raiders\u00a0<\/em>and\u00a0Touchgrind 2 \u2013\u00a0<\/em>are also included, as well as a link to the soundtrack, \u201cWho Needs You\u201d by The Orwells.<\/p>\n The \u201cChange\u201d ad is similar to the \u201cYour Verse\u201d campaign that Apple launched for the original iPad Air, which again showed how the device was being used for work and play in a whole host of different environments. It follows the original \u201cReveal\u201d ad that was released back in October shortly after the iPad Air 2\u2032s unveiling.<\/p>\n http:\/\/youtu.be\/ROZhrRm88ms<\/p>\n","protected":false},"excerpt":{"rendered":" Apple has rolled out another fancy ad for the new iPad Air 2, this time focusing on its impressive versatility. The one-minute clip, titled \u201cChange,\u201d shows the device being used by music artists, chefs, engineers, product designers, and even skateboarders.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[35],"class_list":["post-559","post","type-post","status-publish","format-standard","hentry","category-tablets","tag-apple","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=559"}],"version-history":[{"count":0,"href":"https:\/\/kmtech.blog\/index.php?rest_route=\/wp\/v2\/posts\/559\/revisions"}],"wp:attachment":[{"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmtech.blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}