Apple finally has a bonafide Google Now competitor. At WWDC on Monday, Apple said a big part of iOS 9 was intelligence, talking a lot about being “proactive.”
A lot of Proactive hinges on the intelligence of Siri. Going forward, she’ll know how to react based on what you do. If you plug in your headphones, she’ll start playing music. When you get in your car, she’ll cue up an audiobook. Pretty much it’s exactly as the rumors suggested, and is designed to make the entire experience of iOS smarter.
There’s also a new suggest app feature provided by Siri. Spotlight and Siri will now be more integrated, and suggest things you might want to do or people you might want to contact based on your email and calendar. Just pull down the Spotlight shade and you’ll now see a much more lively screen.