Sony Music CEO Doug Morris has confirmed that Apple will unveil its new music streaming product at WWDC on Monday. Sony Music will almost certainly be one of the largest labels on board with the new service, which is expected to cost around $10 a month.
“It’s happening tomorrow,” Morris openly announced during an interview on stage at Midem in Cannes. The interview mostly focused on Morris’ career, according to VentureBeat, which includes a 37-year partnership with music producer, Beats co-founder, and Apple employee Jimmy Iovine.
“Underscoring Iovine’s role in the music industry, Morris said he still talks to him twice every day by phone,” VentureBeat adds. “Morris said the move by Apple to bring in Iovine was a brilliant one.”
Apple’s new music service — which is likely to be named Apple Music — has been the subject of speculation since the Cupertino company acquired Beats for $3 billion last year. Plenty of reports have promised that the service will finally be unveiled during Apple’s WWDC keynote tomorrow.
The service is expected to cost around $10 a month — which is in line with the price of rival services like Spotify and Rdio — though Apple will reportedly offer a three-month free trial for all users. Other reports have promised Android support, A-list guest DJs, and exclusive albums.
Bloomberg recently revealed that Apple was still to finalize its streaming deals with the labels ahead of WWDC, but according to Morris, that certainly won’t hold up its big unveiling.