In February GlobalWebIndex revealed that an estimated 160 million Twitter users don’t actually log into the social network. That’s a huge number, and it’s a base of users that Twitter is addressing in its latest homepage redesign. The site puts a focus on folks who aren’t logged in at all, but who are still important to the social network and its future.
The new homepage is separated into 18 different sections, though you can also dig deeper into other topics. Each section provides a curated list of content from Twitter users that vary depending on the topic. In the “Business News” section, you can dive into content that features MarketWatch, Bloomberg and Business Insider. Or if you’re more interested in actors and actresses, you can jump into that section and see what Ian McKellen, Kristen Bell and others are chatting about.
I logged out of my account just to experience the new homepage, and it’s pretty impressive. It’s only available in the U.S. right now, but Twitter said that it’s going to expand its reach in the future. Hit the source to see it for yourself.