Flipboard is making the transition to the Web. The famous news reading app has primarily made a name for itself on mobile devices, but the company has adapted that experience to bigger desktop screens. The video above perfectly illustrates what you can expect.
It still looks like the easy-to-navigate experience you’d find on a tablet or phone, but it’s a tad different for computers. Rather than relying on its patented flip animations, Flipboard on the Web requires users to scroll. This decision was apparently down to how unnatural the experience felt compared to physically using your fingers to interact with the content.
If you’ve used Flipboard in the past, the app is still designed to show you information in a rich, image-focused fashion. The emphasis here is to create your own personal magazine, with the news you want tailored to your needs. When you first sign in onto the Web (assuming you already have an account), you’ll see a bunch of cover stories and big news for that day. Scroll down, and you’ll see stories from the publications, topics, people and Flipboard magazines that you follow.
With your account, Flipboard says everything will sync across your devices, making for a harmonious, seamless experience. There isn’t anything exclusive to the Web version of Flipboard, though it does allow for users to always be up-to-date. When you’re on a laptop, it’s much easier to fire up your Web browser than it is to grab your phone, unlock it, open an app, and then start searching for stories.
Flipboard on the Web won’t feature ads from the outset, but like anything pure and innocent, they’ll eventually make their way to the experience. For now, Flipboard is just hoping you spend more time using its service. The company says there are more than 100 million registered users, but I imagine that number will creep up now that it’s available on the Web. The overall magazine-like experience may be lost in the transition from mobile, but that might not be such a bad thing when Flipboard is just a web page away.