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Roku had some big news to announce at CES 2015 in regards to its growing branded TV line.

The streaming device company announced that TCL will be releasing 12 new models of televisions with Roku’s software baked right in this year. Additionally, it will also be adding new partnerships with Haier and Insignia. The models from Insignia will launch this spring at BestBuy, while the Haier models will hit the market sometime this summer.

Quite possibly the most exciting news, however, is that Roku has launched a design reference for 4K support. TCL is the only company officially announced to have plans for a 4K model at this time, but other OEM partners are sure to follow in the near future.

It looks as though Roku TV is definitely finding support in the marketplace and it has a very bright future.