But how far down the rabbit hole do you let them go? The Internet can be a scary place, so you can’t just hand them a phone and let them go crazy.

Platforms like Vine can be incredibly entertaining, but a lot of content on there isn’t suitable for younger audiences. So thank goodness the company introduced a version of its app just for kids.

Vine Kids is simple: it only shows videos that it deems appropriate for younger eyes. The company said the idea came up earlier this month after hearing feedback from parents about how much their kids loved Vine. But, of course, a lot of the content isn’t suitable for two year olds. Vine Kids should have existed ages ago, but better late than never.

The premise is simple, and should be easy enough to keep a kid occupied for hours (or as long as your phone’s battery will last). This is consumption-based only, which means your kids aren’t going to be making their own infant profile. When videos show up, they watch it, and then swipe left or right to show a new one. Easy.

In a world where youngsters crave electronics like they do sweets, at least we have Vine Kids to turn to.

The app is currently only available for iOS, and Vine hasn’t said whether or not an Android version is on the way.