Now that plenty of TV makers, including Samsung, Sharp, Sony, LG and others, are building UHD sets, the industry felt it was time to create some form of alliance. Except this isn’t just a hardware alliance, it also involves major content providers that will start to provide actual content that customers can view on their new UHD TV sets.

In total, the new alliance — simply called the UHD Alliance — includes DIRECTV, Dolby, LG, Netflix, Panasonic, Samsung, Sharp, Sony Visual Product, Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Brothers Entertainment.

The ultimate goal of the UHD Alliance is to enable “production, distribution and consumption of content and playback capability of devices.” Warner Bros. president Ron Sanders said that the creation of a consortium is the best way to do this — to deliver quality UHD TV sets and the content that users will be able to experience on them.

Today is just the beginning — the alliance said it will meet in the coming months to set a roadmap for the future. We’ll see what that entails down the line, but it should mean more UHD content faster than before, which should be good news for us all.